Wednesday, September 17
2 PM ET
BECU’s marketing team faced lengthy, manual processes, heavy reliance on external vendors, and a slow time-to-market. Their two-week production cycle left little room for agility, creativity, or strategy.
By adopting Stensul, BECU transformed its Creation Operating Model:
Cut production cycles from two weeks to 3–4 days
Empowered non-technical marketers to safely build emails with guardrails in place
Reduced costs through reallocated agency spend and saved hours
Increased campaign output
Boosted engagement with more dynamic content
Meet Your Hosts
Rachel Meranus, CMO, Stensul
Tyler Bosser, Sr. Digital Marketer, BECU
How BECU streamlined its creation workflow to accelerate speed-to-market
Why built-in governance ensures quality and compliance at scale
Ways to free your team from repetitive production work to focus on strategy and personalization
Real-world ROI of optimizing your Creation Operating Model: hours saved, costs reallocated, and performance gains unlocked
A framework to help you map and evaluate your team’s creation process
Insight into the common causes of production delays and inefficiencies
Tools to support building a business case for AI and workflow transformation
See how BECU went from chaos to velocity, and how your team can too.
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450 Park Ave S
Floor 5
New York, NY 10016
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